It exceedingly gets my blood pressure up. SEO copywriting has begun to get a poor reputation all due to carelessness. How so? Because too many people declare to know what they are doing. In reality, they simply shove keywords into copy without any concern for how the copy flows. Facsimile that sounds mechanical or stiff is a sure sign that an amateur writer has had his/her hands in things.

When you put in writing SEO copy, you should take the time to find out what works and what doesn’t. There are two mistakes almost every amateur search engine copywriter makes. Let’s take a look at each one.

Let’s say you visit the home page of a website that sells beauty supplies. As you read the transcript, you keep coming across a string of items: hair salon supplies, hair salon equipment and professional manicure tables. The copy reads something like this:

The A- Selection of Hair Salon Supplies, Hair Salon Equipment and Professional Manicure Tables On the Internet

When you’re shopping for hair salon supplies, hair salon equipment and masterful manicure tables, you need a vendor who offers great selection as well as great service. Because buying hair salon supplies, hair salon equipment and educated manicure tables can be an expensive venture, you also want a company that delivers the lowest price.

Commit ABC Beauty Supply to bring you the widest selection of hair salon supplies, hair salon equipment and professional manicure tables in ancestor every day. Orders are shipped within 24 hours and – for all hair salon supplies, hair salon equipment and professional manicure tables orders over $100 – shipping is definitely free!

Do you see how that flows (or doesn’t flow) when you use all your keyphrases in a row every single time? One time, trusty. That’s fine. Even twice, depending on the length of your copy. But to put all your keyphrases in a list and use them every time you have the smallest moment is just far too repetitive. What do you do instead?

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